Baldwin County, Ala. — (GSN) — Few events make such an impact on the kids of Baldwin County as the Jennifer Claire Moore Annual Rodeo. The rodeo is more than just a sporting competition; it is a labor of love that honors the memory of Jennifer Claire Moore, a Foley High School student remembered by her family as a vibrant "firecracker" who cherished her horses and the rodeo lifestyle.

Baldwin County is preparing for one of its most anticipated summer traditions. From August 6 through August 8, 2026, the City of Robertsdale’s Arena will host the 28th Annual Jennifer Claire Moore Foundation (JCMF) Professional Rodeo—an event that masterfully balances high-energy entertainment with a profound commitment to the local community.

For nearly three decades, this event has served as the foundation’s primary annual fundraiser. Every dollar raised through the rodeo is invested back into Baldwin County, funding life-saving youth mental health initiatives, suicide prevention resources, and the Peer Helpers PLUS program.

Attendees can expect three nights of action-packed entertainment under the cover of the Robertsdale Arena, ensuring the event proceeds regardless of the weather. Livestock and event management are provided by Bo Campbell Rodeo Productions, and the competition features athletes affiliated with the Professional Cowboy Association.

A cornerstone of the JCMF Rodeo is the Rodeo Queen Contest, a tradition designed to engage young women in the local rodeo community while teaching them the value of philanthropy and goal-setting. Contestants compete in three age categories—Princess (ages 5–12), Jr. Queen (ages 13–18), and Queen (ages 19+)—and are judged on horsemanship and interview skills.

As a special offer, attendees can use the promo code HOPE2026 to receive $1 off individual tickets through July 31, 2026. Whether you are a dedicated rodeo fan or looking for a meaningful family event, the 28th Annual Jennifer Claire Moore Foundation Professional Rodeo offers a unique opportunity to enjoy world-class entertainment while supporting a vital cause in Baldwin County. Click HERE for tickets and informetion.