Gulf Shores, AL. — (GSN) — The holiday season has officially arrived along the coast with the grand opening of the Ice Skating Rink and the kickoff of Winter at The Wharf. Widely celebrated as the #1 spot for retail and entertainment along the coast, The Wharf transforms into a festive paradise brimming with vibrant seasonal decorations and non-stop fun for the entire family.

Visitors can capture priceless holiday memories with photos with Santa, glide across the ice at the seaside rink, and marvel at the coastal palm trees masquerading as brightly lit Christmas trees.

Dining options abound for every holiday appetite. Enjoying a sit-down dinner at Villagio is a cherished tradition, while exciting new outlets at Portside on Main offer fresh flavors and retail experiences. Whether you want a taco while shopping or a quick bite of gourmet chocolate, The Wharf has it all.

Getting here is hassle-free, with plenty of parking for your sleigh. As night falls, gather to watch the Spectra Christmas lightshow in the evenings or let the little ones take a magical ride on the Wharf Express train.

This winter wonderland runs through January 18. With festive events, shopping, and entertainment around every corner, The Wharf is truly the center of holiday action on the island.