Allegiant is making this year's Customer Appreciation Week unforgettable, giving away nearly $1 million in free flights to delighted customers across the country. The national airline servicing Gulf Shores highlighted the event in a press release.

The festivities kicked off Monday, with airline representatives and crew members surprising unsuspecting passengers with the news that they would receive a $250 voucher, which is good for a roundtrip flight—plus amenities – in Allegiant's network.

In Provo, Utah, travelers waiting for their flights were welcomed with a festive prize wheel offering chances to win travel rewards, branded gear, and other giveaways. At select gates, pilots stepped out of the flight deck to personally deliver the news that Allegiant would help cover their next vacation. On other flights, the announcement came mid-air, with flight attendants revealing the surprise over the intercom, sparking cheers, applause, and spontaneous high-fives throughout the cabin.

"This is our way of saying thank you to our customers in a truly special way," said Drew Wells, Allegiant's Chief Commercial Officer. "Our passengers are at the heart of everything we do. Their loyalty has fueled our growth, and this giveaway is our way of letting them know how much we value them."

The $250 vouchers are redeemable for a single use on any Allegiant route and can also be applied toward any ancillary products included on a reservation. This includes seat selection, baggage, priority boarding, rental cars, and hotels — helping travelers save even more on the airline's already affordable nonstop flights to premier vacation destinations. Customers can also use the travel reward to upgrade to Allegiant's premium seat offering, Allegiant Extra. Available on select flights, Allegiant Extra includes priority check-in, extended legroom, and dedicated overhead bin space.

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In the press release the company stated "Allegiant's commitment to value-driven travel continues to earn recognition. The airline was recently named 2025's Best Low-Cost Airline in North America by Skytrax, the international air transport rating organization. Often referred to as the "Oscars of the aviation industry," the Skytrax World Airline Awards are based on millions of passenger surveys and are considered the global benchmark for airline excellence. This honor reflects Allegiant's dedication to delivering a consistently high-quality experience, making it especially meaningful during a week focused on celebrating customers."

Allegiant's expansive network connects travelers from small and mid-sized communities to top vacation destinations across the country. Flight days, times and the lowest fares can be found at Allegiant.com.