Gulf Shores, Ala. — (GSN) — The beach is calling, and so are the Jeeps! From September 24 to September 27, 2026, the famous coastal destination of Gulf Shores, Alabama, will transform into the ultimate playground for Jeep owners and enthusiasts for the inaugural Gulf of America Jeep Fest. Headquartered at The Hangout (101 E. Beach Blvd) and the Gulf Place Public Beach  area, this four-day celebration is set to combine sun, sand, and custom rigs for an unforgettable fall getaway.

The festival is loaded with daily activities running from 9:00 AM to 11:00 PM. Attendees can enjoy continuous live music in the main courtyard of The Hangout, featuring a phenomenal lineup of regional acts, including:

• The Velcro Pygmies
• Alabama Soul
• Bruce Smelley
• Cam Shelton
• Webb Dalton

In addition to the incredible tunes, the event boasts a variety of high-energy activities:

• Show & Shine Exhibitions located right across from The Hangout, showcasing rare, historic, and custom builds.
• Sound & Light Competitions hosted at OWA Parks and Recreation, displaying extreme aftermarket lighting arrays and powerful marine-grade audio setups.
• A Beach Poker Run & Scavenger Hunt, letting drivers cruise scenic coastal routes to complete challenges for prizes.
• The Vendor Village, a massive beachfront marketplace showcasing top national and regional aftermarket gear, accessories, and apparel.

Best of all, you can get in on the action by purchasing a raffle ticket for just $20 for a chance to win a classic, vintage Jeep!



For spectators looking to soak in the beach vibes and browse hundreds of unique Jeeps, admission tickets are completely free! However, if you are bringing your own rig, registering your Jeep puts you right in the center of the action.

With over 350 Jeeps already registered, space is limited. For $110, your official Jeep Registration includes:

• 4 Event Wristbands to bring your crew along for the weekend.
• An Official Swag Bag loaded with vendor giveaways, an inaugural festival t-shirt, event decal, sticker, and a koozie.
• Exclusive 10% Dining Discounts at local favorites including The Hangout, Zeke's, The Catch, The Gulf, Sunliner Diner, Picnic Beach, and more.
• Grand River Motorsports Savings in Robertsdale, AL, for any off-roading upgrades.

Supporting a Great Cause

Gulf of America Jeep Fest is proud to be an event with a purpose. 100% of event profits will benefit local nonprofit organizations, including Warrior Legacy Ranch, Operation Reconnect, and the DASH Foundation.

Whether you drive a fully customized crawler, a classic CJ, or simply love the coastal lifestyle, this is one fall getaway you won't want to miss. For the full event schedule, lodging deals, or to register your vehicle, visit the official Gulf of America Jeep Fest website.