Foley, Ala. – (GSN) – For sports fans in Alabama, Julio Jones needs no introduction. The seven-time Pro Bowl wide receiver, who became a household name during his 10 seasons with the Atlanta Falcons, has built a legacy defined by impossible catches, superhuman athleticism, and a journey that began on the fields of Foley, Alabama. Now, the Foley native is channeling that competitive drive into an unexpected new venture: professional Wiffle ball.

Jones has officially entered the world of professional ownership as a co-owner of the Atlanta Ballers, a franchise competing in the newly launched Big League Wiffle Ball (BLW) league. Alongside Grammy-winning hip-hop artist Nelly, Jones is helping bring this backyard childhood staple to the professional stage, transforming it into a high-energy, spectator-focused sport.

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Big League Wiffle Ball is designed to capture the attention of fans looking for accessible, fast-paced action. The league utilizes a "medium-pitch" format, which is specifically engineered to generate more contact, minimize walks and strikeouts, and ensure a higher volume of on-field excitement.

The Atlanta Ballers aren't the only franchise backed by high-profile names. The league has attracted a diverse group of celebrity investors, signaling a broader push to elevate the profile of professional Wiffle ball. Other notable ownership groups include Academy Award-winning actor Kevin Costner with the Los Angeles Naturals, the Dallas Pandas (backed by Dude Perfect), and the New York Green Apples, owned by Gary and AJ Vaynerchuk.

For Jones, the move is yet another chapter in a life defined by elevation. From his formative years in Foley, where he excelled as a standout track athlete and football star, to his ascent as one of the greatest wide receivers of the 2010s, Jones has consistently transitioned from challenge to challenge with grace. Whether he is mentoring younger athletes or launching new business projects, his ability to influence the cultural landscape remains clear.

Fans who cannot make it to Assembly Studios can still follow the action through national broadcasts on ESPN and Fubo Sports Network, as well as local coverage via Gray Media stations.