Orange Beach, Ala. — (GSN) — Construction is underway on the new Margaritaville Resort Orange Beach at The Wharf, a landmark development representing over $350 million in private investment across more than 80 acres along Alabama's Intracoastal Waterway. Led by developers and city leaders who officially broke ground on May 14, 2025, the multi-phase resort brings Jimmy Buffett's signature coastal lifestyle back to the Alabama Gulf Coast, just miles from where the very first Margaritaville venue originated.

The centerpiece of the resort's multi-acre recreation area is the Fins Up! Water Park, an expansive amenity deck designed for high-energy family fun and relaxed waterfront living.

The waterpark and amenity oasis deck offer a diverse collection of water attractions and leisure options:

• 900-Foot Lazy River: Guests can float along a winding turquoise lazy river that meanders through the tropical resort grounds.
• 40-Foot Waterslide Tower: High-speed waterslides will provide thrilling drops for adventure seekers of all ages.
• Oasis Pools & Swim-Up Bar: Multiple tropical pools are positioned across the deck, highlighted by a dedicated adult Serenity Pool complete with a swim-up bar.
• Kids' Splash Zone & Wade Pool: Young visitors can enjoy a dedicated play area and wade pool featuring a custom mini fishing boat named the "Little Work of Art," complemented by an indoor kids' zone.
• Poolside Cabanas & Amenities: The surrounding deck area features private shaded cabanas, walking paths, pickleball courts, and poolside entertainment.
• Day Pass Availability: Depending on seasonal capacity and resort volume, day passes to Fins Up! Water Park will be offered to non-resort guests and locals.

Beyond the waterpark, the development seamlessly connects guest accommodations with dining and nearby entertainment hubs:

• Inter-Resort Ferry Service: A private ferry will operate every 30 minutes across the Intracoastal Waterway, providing effortless access directly to shopping, dining, and concerts at The Wharf.
• Transient Marina: Boaters arriving by water will have access to a 43-slip transient marina steps away from the resort's waterfront hub.
• On-Site Dining Outlets: The property includes seven food and beverage venues, such as Frankie & Lola's Pizza, Nautical Wheeler, the waterfront 5 o'Clock Somewhere Bar, and the Last Mango Bar & Chill located in Marlin Circle.

For those looking to secure a permanent slice of paradise, sales for resort residences—including One Particular Harbour condominiums—are now open, with pricing starting in the mid-$500,000s and cottage sales opening soon. Prospective owners and visitors won't have to wait much longer to dive into the coastal experience, as the Fins Up! Water Park and Phase 1 waterfront amenities are anticipated to welcome their first guests in late 2027, ahead of the full resort's completion in 2029.