Orange Beach, Ala. — (GSN) — In recognition of Breast Cancer Awareness Month this October, the Orange Beach Police Department is showing its support by having officers wear pink and rolling out a pink patrol vehicle throughout the community. With this campaign, the department stands with survivors, supports those currently fighting, and honors everyone affected by breast cancer.

The color pink became the nationwide symbol for breast cancer awareness in the early 1990s, selected for its strong associations with femininity, compassion, care, and hope. Its widespread adoption gained major momentum in 1992 through a national campaign co-created by Self magazine and cosmetics executive Evelyn Lauder, which distributed pink ribbons as a universal emblem of support, strength, and advocacy for individuals affected by breast cancer.

Breast cancer survivors are invited to visit the Police Department lobby to sign the pink patrol vehicle. Each signature will ride along with officers all month long as a symbol of hope, strength, and community.

Residents and visitors who see the pink patrol car around town are encouraged to give officers a wave to help spread awareness throughout Orange Beach. Together, the community stays stronger and brighter.

Regular screening through routine mammograms is critical because detecting breast cancer early—often before symptoms can be felt—greatly improves treatment options and survival rates. Women across Orange Beach and Baldwin County have access to reliable local healthcare facilities, including 3D mammography at Baldwin Health in Gulf Shores and Foley, breast imaging through Infirmary Health, and health services via the Baldwin County Health Department. Furthermore, eligible uninsured or underinsured women can access free breast cancer screenings through the Alabama Breast and Cervical Cancer Early Detection Program (ABCCEDP).