In a significant move to bolster the new athletic facilities, Orange Beach City Schools announced a four-year partnership with Buffalo Rock Company, a provider of beverages and snacks. The collaboration will see Buffalo Rock becoming the official beverage and snack vendor for Orange Beach City Schools and the brand-new Athletic Complex scheduled to open in Summer 2025.

Buffalo Rock, a legacy brand in the beverage and snack industry since 1901, is set to bring its product line to the students, families, and visitors of Orange Beach. The new Athletic Complex will be equipped with vending and concession areas stocked with a wide variety of PepsiCo beverages, chips, and snacks. Gatorade, a key product offered by Buffalo Rock, will also be available to help student-athletes stay energized and hydrated during practices and competitions.

Superintendent Randy Wilkes expressed his enthusiasm, stating, “Buffalo Rock’s support strengthens our school community and enhances the experiences of our students, families, and athletes. We are excited to have their premium products available at the new Athletic Complex. Buffalo Rock's commitment to our school and the broader Orange Beach community will have a lasting impact on the growth and success of our students.”

Demonstrating a strong commitment to local education and athletics, Buffalo Rock has also committed to being a Diamond Level Sponsor for Orange Beach City Schools for the next four years. This sponsorship highlights Buffalo Rock's dedication to fostering academic, artistic, and athletic success among Orange Beach students.

Shannon Justice, Buffalo Rock Franchise General Sales Manager – Pensacola, shared, “Buffalo Rock is proud to partner with Orange Beach City Schools, reinforcing our commitment to the community. We look forward to fueling students, athletes, and fans with our trusted products and enhancing the game day experience at the new Athletic Complex.”

The partnership goes beyond providing refreshments. It represents a strengthening of community bonds and support for local educational programs. The Athletic Complex, equipped with Buffalo Rock’s trusted products, is expected to become a vibrant hub for student-athletes and fans, enhancing every game day experience with various snacks and beverages tailored to satisfy all tastes.